The hottest sheet fed ink market is not optimistic

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The sheet fed ink market is not optimistic, packaging into new business opportunities for ink

in recent years, the commercial sheet fed printing market has been relatively volatile, which is caused by a variety of factors, of which the biggest impact is that with the favor of printing buyers for short versions and personalized live parts, digital technology has gradually eroded the market share of offset printing. The global economic crisis has also had a negative impact on the commercial sheet fed market. Many printing plants have integrated with other enterprises, or simply withdrew from this market

Brian, vice president of commercial ink products of Sun Chemical North America ink company, said: Although the economy is slowly recovering, print buyers were still cautious about investing in advertising and other materials in 2011. The commercial sheet fed market is generally flat. In this context, sheet fed ink manufacturers have also encountered many challenges. Especially under the influence of soaring crude oil prices and other factors, the cost of raw materials has also continued to rise

commercial printing has declined, and the sheet fed ink market has entered a difficult period.

Daryl Collins, vice president of sales and regional operations of wake fuckler company in the United States, believes that commercial printing has not come out of the shadow of the economic crisis, and the rise in paper, ink and transportation costs has contributed to the malaise of commercial printing. Of course, those enterprises that survive are expected to usher in a new turnaround in the future

Chris bunk, the sheet fed technical manager of INX international, said: the sales of commercial printing were still relatively weak in 2011, but it recovered in 2012. Price, paper and service are the three factors that affect the purchase decision of ink. The soaring price of raw materials last year also affected the growth of sales performance of most ink manufacturers

some enterprises have achieved success in such a difficult market environment by virtue of their ability of differentiated management

John Copland, President of the printing ink Department of Toyo ink USA, believes that due to the lack of business highlights, the commercial printing industry will continue to decline. He said: we see that many printing enterprises are trying to improve their growth rate through differentiated management. Some printing houses have become printing service providers, rather than simple printing enterprises. They can provide customers with a variety of services, including digital printing, packaging and finishing, auxiliary marketing, network support, value-added printing or special effect printing. All printing enterprises that can successfully transform are expected to be put into trial operation at the end of 2018, and they can often get a piece of the highly competitive market

according to jimlaroka, chief operating officer of superior printing ink company, commercial printing output in North America fell in 2011. As many sheet fed ink manufacturers began to move to other markets, the reduction of market capacity did not affect those enterprises that implemented differentiated operations and correct market strategies

the price of raw materials rises, and the folding carton Market outshines others.

in addition to changes in the market environment, ink manufacturers also have to fight against rising raw material costs and tight supply. Ed Prut, chief purchasing officer of Sun Chemical, said that like other ink manufacturers, they encountered serious raw material supply problems and huge cost pressures in 2011. Rosin, solvents (especially in Europe), acrylic resin, energy curing resin, carbon black, titanium dioxide, nitrocellulose, phthalocyanine pigments and violet23 pigments are all facing supply problems to varying degrees. The main reasons for their tight supply and rising costs are: the increase in market demand in developing countries, the shortage of raw materials, supply restrictions, and the strengthening of environmental supervision in India and China

looking forward to 2012, we hope that the shortage of raw materials can be alleviated, but the volatility of crude oil and petrochemical derivatives, titanium dioxide and other materials is still strong. Prut added

Ben price, purchasing manager of Vickers fuckler, said: the supply of most raw materials used for sheet fed inks is now relatively stable, and we don't have to worry about the purchase of raw materials. Although the prices of these raw materials have loosened with the stability of supply, our overall raw material costs are still much higher than two years ago

the profit margin of ink manufacturers has also been affected due to the inability to transfer the extra costs to printing enterprises. Laroka said that 4. Organize exchange activities with government units and other XPS related industry associations; The rising cost of raw materials has depressed the already meager profits of superior printing ink company. The frequency and range of raw material price increases can be said to be unprecedented, and it is impossible for ink manufacturers to pass all of them on to consumers

on the whole, although the price of raw materials has been at a high level, it is still possible to continue to rise in the future. As Copland said: crude oil prices will continue to fluctuate, and even a 10% increase may occur in one day, which will prompt ink manufacturers to start looking for new alternative resources

at the same time, although the growth of the commercial sheet fed market slowed down under the influence of various factors, the performance of the packaging sector remained stable. For example, Toyo ink company has seen the business opportunities in this field. Its sales of UV sheet fed ink used in high-end packaging have soared, and the company's Copland believes that the prospect of the commercial sheet fed market is still not optimistic

as customers' demand for food packaging is relatively stable, the folding carton packaging market will continue to maintain a moderate growth, but the rise in raw material costs will also bring some pressure to packaging enterprises

service and quality become the core. Ink procurement should keep pace with the times

although printing plants are worried about the cost of ink, industry insiders point out that service and quality are the key to the success of a printing enterprise. There is no doubt that both new and old customers hope to get high-quality, stable and consistent products and services from suppliers

Copland pointed out that some customers often only care about the price when purchasing ink, which is actually a very short-sighted behavior. Smart purchasing managers don't just think about price and ignore other factors. Low cost does not mean that the product has better performance. If the ink is easy to fade or has other quality problems, it will cause greater losses to printing enterprises. Therefore, we usually work with customers to choose the products that best meet their budget and production requirements, hoping to help customers find a balance between performance and price

meeting the needs of customers is the common goal of ink manufacturers, and Sun Chemical is no exception. For example, some commercial printing customers want to get environmentally friendly ink with strong offset printing ability. The company has specially developed a commercial sheet fed ink product to help these customers make their own contributions to environmental protection while completing high-quality printing

bunker of INX International believes that price is the primary factor that customers need to consider when choosing products, followed by product quality, service and product stability. The reason why INX international company can win the trust of customers is that their R & D team can meet all the requirements of customers

it can be seen that the quality and stability of products are the same as the price. Equipment industry department: it is important to implement the 109 spirit and speed up the construction of a powerful country in equipment manufacturing. Printing enterprises must find a negative oil and ink supplier who can not only provide them with high-quality products, but also help them improve their business performance

commercial printing will resume ink production and need to wait for future business opportunities

in recent years, sheet fed printing enterprises have encountered various challenges, and the road ahead of them is not smooth. Therefore, sheet fed ink manufacturers must do their utmost to help their customers out of the trough

La Roca of superior printing ink company said: in a short time, commercial printing will be more affected by the global economic crisis than packaging and other printing markets. However, with the improvement of the economic situation, the commercial printing market will also return to stability and growth

Collins of VIC fuckler believes that commercial printing will rebound in the future, but it is difficult to improve the profitability of commercial printing. Leading enterprises and trade organizations in the printing industry should continue to publicize the high quality and cost advantages of traditional printing to advertisers

Giovanni Medina, national sales manager of Toyo ink USA, said: we feel the rebound of the market and find some new business opportunities. We are full of confidence in the future of the determination of force elongation

most sheet fed ink manufacturers hope that the packaging sector can continue to lead the growth of the sheet fed printing market. Although the market environment is full of challenges, people are still confident in the development of sheet fed ink in 2012. If printing enterprises want to win the first opportunity in the fierce market, they must work hard to achieve differentiated management, or introduce digital printing and post press processing technology to meet the requirements of the times

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